Every Television and Radio show has a target audience they want to appeal to. Today, social media has been the prime source for news, promotion, and most importantly, it is used as a vital way to get a message out. While promoting a television and radio show, social media can play a huge role.
Facebook, Twitter, Instagram, and Sound Cloud are types of social media that could help target your audience.
Facebook – Facebook is a social media website that was launched in 2004. It allows people to create profiles, connect with friends, upload videos and photos, and interact with organizations, businesses, celebrity profiles, and follow accounts that are of interest. Almost every product, television show, radio show, and company has a Facebook Page. It is highly recommended to create a business Facebook page to gain followers to target the ideal audience and to make your audience remember that you are trying to promote your new show. The more times you post, the more likely your audience won’t forget.
If you are hesitant about using Facebook, think about these facts:
- 77% women and 66 % men use Facebook.
- 87% of adults from 18-29 use Facebook
- 73% of adults 30–49 use Facebook
- 63% of adults 50–64 use Facebook
- 56% of adults 65+ use Facebook
- The United States is the country that uses Facebook the most
Twitter – Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets of 140 characters. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, or by posting at the Twitter.com website.
Why use Twitter?
You are able to promote or push your stories or blog posts, monitor what’s being said about your employer or client, start or continue an online conversation, advertise or promote yourself or your employer.
- 24% men use Twitter
- 21% women use Twitter
Twitter is a great way to promote a television or radio show if you want to reach a younger demographic, since 37% adults, aged 18-29 use Twitter.
Soundcloud – When it comes to radio, SoundCloud is great way of understanding and measuring how your music or audio is received. Review your plays, likes, comments, reposts and downloads, discover which of your tracks are performing best, and what countries and cities they’re most popular in.
- 22% (8,138,520) of total Soundcloud users live in the United States
- 30% of users worldwide are between the age of 26-35
- The younger demographic of 19-25 remains at 23%.
- More than half of SoundCloud users are Women.
Instagram – Lastly, there is Instagram. Instagram has been the rising star of social media. Instagram has overtaken Facebook and Twitter as the network with the largest population of young users. Instagram allows a user to follow all types of accounts and post videos and photos. If you are trying to target a young audience based on ages 18-29, Instagram is the best solution.
- 53% of Instagram users are 18-29
Instagram is the right move when trying to promote a television show to younger viewers on social media.
Actors such as Josh Peck and John Stamos blasted Instagram with photos and videos to promote their FOX show Grandfathered. Also, the cast from the television series Full House took over social media when it was announced they were making a spin off called Fuller House on Netflix. They used Instagram as a source to not only promote their show, but made their fans excited by posting sneak peaks and old videos from when they were shooting Full House episodes from the 80’s. If you want your television show to be successful, Instagram is for you!
The use of Social media has exploded in the past few years. It is the main source for getting a message out because everyone is always networking and connecting with one another. People are constantly checking their phones and receiving updates. When it comes to promotion and advertising, everyone turns to social media. If you are looking for better ways to promote a television and radio show, the following four social media may beneficial.
For more information about social media websites and their analytics and demographics, click here.
By: Carly Lonczak