Video has become very popular, and I’m not just talking about those funny pet videos on facebook.
According to Dr. James McQuivey of Forrester Research, video has the impact of 1.8 million words. In fact, the advertising research industry has come up with some fascinating numbers that show how the impact of video has grown, which are summarized here on Video Brewery.
Think about it for your own usage. If you are seeking directions on how to do something, whether it’s making meringue or using a new video application, are you more likely to look for written or video directions? I hate to admit it, but I usually look for video directions because, as they say, a picture is worth a thousand words.
Video done well can be an amazing tool, whether it’s for a product, an event or a service, because it combines the power of most forms of human communication through the use of one vehicle. At present, it’s the closest thing we have to sharing an experience, because, when done well, we can almost bring the viewer into the experience with us.
If you live in the Rochester area and are interested in learning more about creating great video, consider taking RCTV’s Basics of Videography Course. It’s a four-week class that covers camera operation, lighting, sound and field work.
And if you have a group of business colleagues, group or church members or other organizational acquaintances of four or more individuals who would like to learn more about video, we will come to your organization or place of business and customize the course to your needs.
We’re currently working with a group of marketing and PR professionals from the Strong National Museum of Play, the Memorial Art Gallery and Writers & Books who have collaborated with us to help design a course that meets their non-profit organizations’ needs.
Check out the fun we had today during the class shoot at the Memorial Art Gallery, and watch for their work, coming soon!