In a fascinating article in Indiewire, author Chris O’Fault writes about how Kodak’s fortunes were changed by a group of filmmakers invested in saving filmmaking as we once knew it: on celluloid.
Anyone who lives in Rochester is all too aware of how digital filmmaking brought about the decline of Kodak to the point where, in 2014, the former leader of the filmmaking industry, founded by Rochester’s favorite son George Eastman, was on the verge of declaring bankruptcy.
In an unprecedented move, a group of some of the most respected filmmakers in Hollywood banded ttogether to encourage studios to make a financial commitment to Kodak, in order to preserve the ability to shoot films on… well…film. After all, digitally captured video just doesn’t have the same look and feel of films shot on celluloid (see Video vs. Film, the Differences).
Earlier iterations of the Star Wars franchise were responsible for ushering in the age of digital filmmaking, as George Lucas persuaded Sony and Panavision to build new cameras and lenses that would ratchet up visual quality and make large-screen digital filmmaking possible. In the newest installment, Star Wars: The Force Awakens, JJ Abrams was determined to return Star Wars to celluloid, in spite of the fact that making the film, thus, becomes a much more expensive endeavor.
The movie will open across the U.S. this coming weekend in the largest movie release in history including 300 3D locations, 392 Imax screens (a record number), 451 premium large-format screens and 146 D-Box locations, according to Indiewire.
For the love of Kodak (and Star Wars, of course) we hope the new release is a blockbuster at the box office.
Click Here to read the Indiewire article “How the New ‘Star Wars’ Movie is Bringing Celluloid Back to Cinema.”
Featured image of JJ Abrams used through Creative Commons License from Wikimedia.