I was fascinated as Tracie Isaac wove the story of her career, that started in the heart of New York City’s clothing district, and wound its way to Rochester, NY. Throughout her career, the path has been a unique adventure that no one could have foreseen.
It began in the showroom of Cesarini on Seventh Avenue. In putting together her contacts to invite to the designer’s shows, Tracie realized that many important individuals in the fashion industry were being left out. She began developing her own list, much to the appreciation of those who now found themselves included. During fashion week, Cesarini discovered his show conflicted with another major show, so the date was switched. As luck would have it, Susan L. Taylor, the Editor-in-Chief of Essence Magazine never received word, and showed up at the showroom unexpectedly on the original date. Tracie graciously gave a tour, showed samples, and one thing led to another. Tracie was hired as the Associate Fashion/Beauty Editor of Essence, where she produced photo and cover shoots, worked with established models, discovered new ones, and helped set fashion-forward trends.
Having always wanted to own a retail store, she ultimately opened a small boutique that became the host of the music video producers’ set, to the point where she couldn’t keep the racks stocked. She decided to close the boutique and handle wardrobe production directly to set.
Through her connections in the music industry, she was recruited to work producing international tours with celebrities such as Patti Labelle, the Four Tops and the Teenage Mutant Ninja Turtles. She soon began producing tours for Hip Hop luminaries that included Run-D.M.C., LL Kool J, Dr. Dre, 2 Live Crew and Luther Vandrose. As Hip Hop Tours became more “dicey,” and she was being asked to wear bullet-proof vests, she decided to get out of the tour industry.
Her next years saw her producing the Essence Music Festival and the Essence Awards Show, and juggling a combination of PR, Advertising, Marketing and Event Management for UniWorld Group. During that time, she even had the great fortune to work producing a gala for President Obama’s second term inauguration.
She subsequently founded TopNotch Strategies where her clients ranged from the Apollo Theatre Foundation and Parkinson Disease Foundation, to the South African Consulate and the Bermuda Department of Tourism, NBA, WNBA , NFL Super Bowl Events, ESSENCE Music Festival and NAACP, just to name a few.
She is now located in Rochester and is a former Chairperson of the Communications & Public Relations Committee for 100 Black Women of New York; a member of the Rochester Genesee Valley Club (RGVC) – National Association of Negro Business & Professional Women’s Clubs, Inc. (NANGPWC), a Board Member of True Networking Thursdays Rochester (TNT), the Rochester Community Connections and is Event Manager for Rochester’s National Day Of Prayer Initiative.
The above list barely touches on her wealth of experience, so RCTV is delighted to welcome Tracie as its new Sponsorship Consultant for 100.9 WXIR. Tracie looks forward to customizing content and facilitating alliances on behalf of RCTV and WXIR, leading to mutually beneficial relationships within the community.
To contact Tracie about information and how to deliver your message to the uniquely targeted audience served by 100.9 WXIR, call her office at (646) 820-2390, or email her at firstname.lastname@example.org.